Andretti Autosport announced a major rebranding initiative Sept. 5 that will see the championship-winning organization adopt the branding of Andretti Global, the identity previously named as the parent company to the U.S.-based race team.
The new Andretti Global name will unite all aspects of the organization under a single identity, more closely aligning with the team’s established legacy. Andretti Global operates in eight motorsports platforms – including the NTT INDYCAR SERIES and INDY NXT by Firestone – racing across six continents with an appetite to expand its worldwide footprint into other major motorsports series.
“I’m proud of what Andretti Autosport has accomplished over the years, and all the memories that have come with so many special moments,” said Michael Andretti, chairman and CEO, Andretti Global. “Just as proud as I am of our past, I’m equally excited about our future. As we continue to expand and build a global racing institution, our goal is to be engrained in the culture of our fans, teams and partners.
“This rebrand is a major milestone in our team’s journey, but we are only getting started. We are determined to achieve success and confident that there are big things in store for Andretti Global.”
Along with the name change, the current Andretti Autosport shield will be replaced with the Andretti Global logo.
The team will finish the NTT INDYCAR SERIES and INDY NXT by Firestone seasons under the Andretti Autosport name Sept. 10 at WeatherTech Raceway Laguna Seca. Andretti Formula E will be the first of the Andretti Global teams to take on the new branding as the reigning Drivers’ World Championship team kicks off Season 10 with testing in October.
"The words Andretti and motorsports are synonymous, and I'm impressed and excited by the worldwide fanbase and reach of the Andretti name,” said Dan Towriss, partner, Andretti Global. “I'm proud to be working with Michael and his team to build that name and legacy into an even stronger brand that reflects our ambitions and values. We are committed to excellence, and I believe our work will benefit our fans and partners around the globe.”