Sebastien Bourdais and KVSH Racing

KVSH Racing announced that Mistic Electronic Cigarettes will serve as the co-primary sponsor of the No. 11 car to be driven by Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons.

The four-time Champ Car champion will drive the “Mistic Machine” in seven race weekends in the upcoming season.

“We couldn’t be any more excited to bring the Mistic E-Cig brand to the IndyCar community. After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013,” KVSH Racing partner James "Sulli" Sullivan said.

Bourdais was introduced last month as the driver of the No. 11 Chevrolet-powered car for the 18 rounds of the 2014 IndyCar Series championship. The No. 11 car in superspeedway configuration won the 97th Indianapolis 500 in May with driver Tony Kanaan.  

“Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans,” Mistic CEO John Wiesehan Jr. said. "As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team’s new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes.”

Mistic electronic cigarettes are vapor products that come in rechargeable and non-rechargeable form, in both tobacco and menthol flavors. As part of the partnership, INDYCAR fans will be introduced to visuals of the Mistic car in Circle K stores throughout the country where Mistic E-Cigs will be available for purchase.  

The season opens March 30 in St. Petersburg, Fla., the adopted hometown of Bourdais and his family. He recorded six top-10 finishes this past season for Dragon Racing, including back-to-back podium finishes during the Toronto doubleheader race weekend.