Jay Frye was named the president of INDYCAR in December 2018 after
serving as INDYCAR’s President of Competition and Operations for the previous
As president, Frye leads all operations, competition and technical matters,
as well as marketing and communications for the NTT IndyCar Series. Frye
originally joined the company in 2013 as Chief Revenue Officer of Hulman
Motorsports and led the combined team of INDYCAR and Indianapolis Motor
Speedway sponsorship sales, licensing and account services. He has played
a key role in securing the last two INDYCAR title sponsorships, including
the partnership with NTT, that begins in 2019, as well as the addition and
expansion of several other corporate partners including TAG Heuer and Panasonic.
Prior to joining Hulman & Co., Frye was the vice president and general manager for Red Bull Racing’s
NASCAR team (2008-2011), which produced two points wins, 10 pole positions and a Cup Chase position
in 2009. During his first year with the team, the Frye-led Red Bull Racing won the Showdown at Charlotte,
launched its own in-house chassis program and earned its first pole at Michigan. Frye was named 2008
NASCAR Executive of the Year by ESPN and the Kansas City Star. A year later came two monumental
achievements – a berth in the Chase and the team’s first victory when Brian Vickers drove the No. 83 car
into the winner’s circle at Michigan International Speedway.
Frye was also chief executive officer and general manager of MB2 Motorsports from 1996-2007. While
at MB2, the team earned two wins, nine pole positions and had 95 top-10 finishes from a driver lineup
that included Mark Martin, Ken Schrader, Ernie Irvan, Sterling Marlin, Joe Nemechek, Johnny Benson and
Jerry Nadeau. He started the racing company in 1996 when he was 31 and became a partner in 2004.
Under his leadership, the organization grew from a single-car NASCAR Cup team of 10 employees in
an 8,000-square-foot shop to a multicar operation with more than 200 employees in a state-of-the-art,
180,000 square-foot shop in Mooresville, N.C.
In July 2000, Frye spearheaded an industry first, when MB2 purchased a second team (Tyler Jet
Motorsports) and negotiated a sponsorship/ownership package with the Valvoline Company. Valvoline
became the first consumer products company to double up as a primary sponsor and owner with a 50
percent share of the team. During his tenure with the team, Frye was instrumental in securing sponsorship
deals with elite brands such as M&M Mars, U.S. Army, Waste Management and Chevrolet. Prior to his
executive role on the NASCAR team side, Frye worked at Valvoline Racing and his extensive sales and
marketing experience began with a variety of roles at Anheuser-Busch Inc.
Frye, a native of Rock Island, Illinois, graduated with a marketing/education degree from the University of Missouri, where he played tight end and offensive tackle for four years for the Tigers football team. He and his wife, Danielle, have two daughters.