SAN FRANCISCO -- Where did the time go, Scott Dixon wonders aloud, as he assists the Sanchez family select back-to-school items at City Target. Next year, he'll be on a similar excursion as his eldest daughter enters school.

"It seems like just yesterday she was born," Dixon says as he watches middle-schooler Javier peruse a suitable jacket to add to the cart. "I remember my first day of school and how exciting it was, but it seems I only needed some pencils and paper."

Shopping carts were being filled with supplies, apparel and technology necessities -- and a few fun, personal extras -- by Javier and siblings Luis Jr., Maria and Dominick as part of the program in which Target partnered with the GLIDE Foundation to identify deserving families. Each child received a $700 gift card.

Dixon was joined by Target Chip Ganassi Racing teammate Dario Franchitti at the bustling store. Franchitti was attempting to keep up with 4-year-old Jarion Haynes, while his mother, Tiffany, was helping 7-year-old Kanara in the girls' apparel section.

"We get to do a lot of fun things with Target like going to Target House at St. Jude (Children's Hospital) and today's event is one that puts a smile on your face," said Franchitti as he fitted Jarion with new sneakers. "You see how happy the kids are; it's like a dream come true for them to go through the store and pick what you want for back to school. It's part of what Target does to give back to the community and here through the GLIDE Foundation."

GLIDE has served the poor and disenfranchised of the Tenderloin neighborhood of inner San Francisco for 50 years.

"I really appreciate what Target is doing with GLIDE, which has been part of our family for a long time. It feels great and is a big help for us as a family," Luis Sanchez said.

The Sanchez children, who prepared individual lists and have been looking forward to the event for weeks, moved quickly through the isles with Dixon in tow.

Meanwhile, Franchitti waited on Jarion to select socks and underwear for the weeks ahead.

"Boxers or briefs? It's a decision for life," Franchitti joked.

Scott Dixon goes shopping at Target