"... forget about the money ..."  That's not exactly the bottom line of what Scott Dixon was implying when talking about the Fuzzy's Triple Crown, which will award $1 million to the driver who can win the Indianapolis 500 Mile Race, the 400-mile race at Pocono Raceway and the 500-miler at Auto Club Speedway.

The 2008 Indy 500 and IZOD IndyCar Series champion said he's looking forward to the excitement and competition. Dixon was joined by Fuzzy's Vodka CEO Eric Timmerman, Ed Carpenter Racing owner/driver Ed Carpenter and four-time Indianapolis 500 champion Rick Mears to discuss the trio of races and unveil the trophy at the Indianapolis Motor Speedway.

“I’m very happy to be a part of it. It is so hard to win two or three of them, so forget about the money, I would be happy with just the getting those wins,”  Dixon said.

Failing a sweep, the driver who wins two of the three races will receive $250,000 from Fuzzy’s Ultra Premium Vodka. The Indianapolis Motor Speedway hosts the first race May 26, followed by the return of Indy car racing for the first time since 1989 to the 2-mile Pocono Raceway on July 7 and the season finale at the 2-mile Auto Club Speedway on Oct. 19.

“To win this race (Indy 500) would be great in itself, taking into consideration the amount of preparation that goes into this race alone," said Ed Carpenter, who won the 500-mile race at Auto Club Speedway in Fontana, Calif., last September. "To win this race and two others is difficult. That is the exciting thing about winning the Triple Crown.” 

Only four-time Indianapolis 500 winner Al Unser has won all three races in a single season -- in 1978 in the Jim Hall-owned First National City Travelers Checks-sponsored car. 

“One of the great things about having the Triple Crown back is that it shows consistency within the team day in and day out. It is just great all around,” said Rick Mears, an eight-time 500-mile race winner with victories at Indianapolis (four), Pocono (three) and Michigan (once).

'Turbo' actor to serve as honorary starter

Film and television star Michael Pena, who has a leading role in the DreamWorks Animation feature film "Turbo," will serve as the honorary starter of the Indianapolis 500.

In "Turbo," Pena portrays Tito, an entrepreneur who helps the main character fulfill a dream by entering him in the Indy 500. The film races into theaters July 17.

Of note

Strike, LLC, one of North America’s leading energy services provider, has signed on as a major associate sponsor of A.J. Foyt Racing’s No. 41 ABC Supply driven by Conor Daly. ... Three-time Indianapolis 500 champion Dario Franchitti and the No. 10 Target Chip Ganassi Racing crew is featured in the latest Axe commercial. It was filmed in mid-April at the Indianapolis Motor Speedway. "We probably jumped off the wall 25 times," veteran crew chief Ricky Davis said for the brief clip.