Note: The Penske Entertainment editorial staff is looking back at the 10 biggest moments of 2023 in the NTT INDYCAR SERIES in this year-end series, with one installment appearing on the site per day in countdown fashion from Dec. 22-31.

NTT DATA first joined the INDYCAR SERIES as the entitlement sponsor in 2019. That deal eventually led to a second contract. In spring 2023, a third contract was solidified, keeping NTT DATA as the naming rights sponsor of the series in a new, multiyear agreement making this relationship the second-longest entitlement sponsor in the history of the series. PPG holds the longest with 18 years in length from 1980 through 1997.

NTT and NTT DATA will also continue as the Official Technology Partner for INDYCAR, the NTT INDYCAR SERIES, Indianapolis Motor Speedway, Indianapolis 500 and NASCAR Brickyard weekend.

“NTT is an excellent partner across our enterprise with strong expertise and a deep commitment to our sport,” said Roger Penske, chairman, Penske Corporation. “From Smart Venue technology at the Racing Capital of the World to the reimagined series mobile application, NTT is transforming the fan experience in new and innovative ways. We look forward to a bright future together.”

NTT helps organizations like INDYCAR with its digital transformations and remains committed to accelerating the future of sports. Of note, NTT’s Smart Solutions use proprietary technology to consume, analyze and transform massive amounts of data and deliver valuable insights.

“INDYCAR is a great partner for NTT DATA because of our shared commitment to driving innovation, increasing sustainability and delivering amazing experiences,” said Kaz Nishihata, chief executive officer, NTT DATA, Inc. “We also appreciate how INDYCAR is so diverse, with drivers from 15 different countries, and races that range from short ovals and superspeedways to road and street courses. It’s both an incredible sport and a wonderful example for our world.”

INDYCAR and the NTT INDYCAR SERIES have also been important partners to NTT. The sanctioning body and series have provided NTT with valuable opportunities for brand awareness, client engagement and a range of business-to-business (B2B) initiatives while spearheading a digital transformation within the industry. NTT also values its Penske Corporation business partnership as an important B2B platform. Participation in INDYCAR’s ongoing sustainability initiatives remains important as the relationships extend.

“As INDYCAR’s Technology Partner, we’re thrilled to continue our collaborations that enhance and expand the fan experience for motorsports and serve as proof points for data analytics, AI and other innovative digital technologies,” said Bob Pryor, chief executive officer, NTT DATA Services. “For more than a century, this racing series has pioneered innovations making driving safer for everyone, and by continuing this relationship, we will accelerate the pace of innovations and new technologies, particularly related to sustainability that ultimately can benefit organizations, communities and individuals around the world.”