ST. PETERSBURG, Fla. – Novo Nordisk, which became INDYCAR’s official diabetes care provider in 2012, has increased its promotion of the sport by sponsoring the Emergency Care Vehicle for 2013.

The company also will move its Race With Insulin display, designed to raise awareness of diabetes to visitors, into the INDYCAR Fan Village. Novo Nordisk is a global leader in innovative insulin delivery systems such as FlexPen, which is used by IZOD IndyCar Series driver Charlie Kimball.

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“The Race With Insulin program is an important piece to Novo Nordisk’s involvement with INDYCAR and moving it inside the INDYCAR Fan Village will expose the program to many more race fans,” said George McAvoy, vice president of diabetes marketing for Novo Nordisk. “Our sponsorship of Charlie Kimball shows that having diabetes doesn’t have to slow you down on the track, and expanding our partnership with INDYCAR will bring that message to more race fans.”

Jostens, SOS Global Express strengthen sponsorship platform

INDYCAR also strengthened its sponsorship platform by adding Jostens and SOS Global Express as official partners.

SOS Global Express, which will be INDYCAR's official logistics supplier, is a full-service domestic and international freight forwarder that has served the broadcast industry since 1986. Its primary responsibility will be to handle the transport of the IZOD IndyCar Series' equipment and team cargo to Sao Paulo, Brazil, for the event in May.

"SOS is thrilled to work with INDYCAR to handle the Sao Paulo race and appreciates the confidence that they have shown in us," said Fernando Soler, president of SOS Global Express. "Our continued growth in international events is vital to our business."

Jostens will provide championship trophies and rings to the IZOD IndyCar Series and Firestone Indy Lights champions, as well as the championship ring to the Pro Mazda Championship and Cooper Tires USF2000 Championship winners.

In addition, Jostens will provide the trophies for the Fuzzy's Triple Crown and pole awards in the IZOD IndyCar Series and Firestone Indy Lights.

"Jostens is known for providing championship commemorative products for athletes and their fans," said Curt Bruns, vice president of Jostens Motorsports Division. "We couldn't be prouder to provide trophies and championship rings to the IZOD IndyCar Series champion driver as well as the future stars of the sport."

Sarah Fisher Hartman Racing picks up primary sponsor for opener

Hartmoor Polo will stay with the team throughout the year as its official water supplier.

Is Vautier lucky? Florida Lottery picks his number

"I played the lottery a few times this winter hoping it would help me get my first ride in an IndyCar," joked Vautier, who won the Firestone Indy Lights race on the street circuit in 2012 and will make his IZOD IndyCar Series debut in the Honda Grand Prix of St. Petersburg.

99 and counting

The Target Racing Program, which began with Minneapolis-based Target and Chip Ganassi Racing in 1990, is one win shy of 100. The first victory came in 1994 with Michael's Andretti's Indy car victory at Surfers Paradise, Australia.

Of note

Jen French,  the silver medalist in sailing at the London 2012 Paralympic Games and recently named US Sailing’s Yachtswoman of the Year, will ride in the “Fastest Seat in Sports” leading to the green flag of the Honda Grand Prix of St. Petersburg. … Following his recent visit to 30 Rockefeller Center in New York for interviews with NBC properties, Kimball tweeted that he’s applied to be a NBC page for next offseason. … For the first time since 2009, Target Chip Ganassi Racing enters the season opener without the title as series champion. …  Allied Building Products has expanded its partnership and title race sponsorship to 10 for the Pro Mazda Championship Presented by Cooper Tires and the Cooper Tires USF2000 Championship Powered by Mazda. ...  Mutual of Omaha has signed on as an associate sponsor of Andretti Autosport.