Roger Penske

Roger Penske will be inducted into the Sonoma Raceway Wall of Fame during the Aug. 28-30 GoPro Grand Prix of Sonoma.

Penske, the founder of Penske Corporation, will have four entries in the Verizon IndyCar Series season finale. All are in the top 10 of the championship standings with two races left. Team Penske has five victories at Sonoma Raceway, a total of 11 podium finishes and five pole positions.

Reigning series champion Will Power, driver of the No. 1 Verizon Team Penske Chevrolet, has led the most laps at 250.

“Everyone at Team Penske is proud of our accomplishments at Sonoma Raceway,” said Penske. “I’m honored to go into the Sonoma Raceway Wall of Fame to represent everyone at Team Penske who has contributed to our success.”

INDYCAR marketing program finalist for award

A digital marketing program developed by INDYCAR to increase viewership of Verizon IndyCar Series race broadcasts, which met with well-measured success, has been named a finalist for the 2015 Digiday Signal Awards.

In conjunction with Nielsen, INDYCAR defined a targeted digital advertising strategy for the 2014 season and enlisted the services of Rocket Fuel, a programmatic marketing services company, to implement it. The program utilized the INDYCAR "Rivals" campaign featuring the personal perspectives of Verizon IndyCar Series drivers.

Rocket Fuel focused on digital promotions outside the reach of television, with 98.5 percent of digital audience members stating they had not seen a TV promotion for Verizon IndyCar Series race broadcasts. Overall results showed those exposed to the campaign were 21 percent more likely to watch race broadcasts in 2014 and that they watched more race time overall throughout the season. In addition, Rocket Fuel's technology allowed INDYCAR to focus on discrete target audiences.

"We are pleased that INDYCAR and Rocket Fuel are being recognized as nominees for the Digiday Signal Award," INDYCAR chief marketing officer C.J. O'Donnell said. "Our highly successful digital marketing campaign highlights the ground-breaking efforts of our partners at Nielsen and Rocket Fuel, along with the creativity of our own INDYCAR marketing team.

"The 2014 'Rivals' campaign was the first step in the evolution of the INDYCAR brand and certainly resonated with our desired audience. It is one reason TV viewership of Verizon IndyCar Series races increased 25 percent in 2014 and laid the groundwork for the ongoing growth of our TV ratings and viewership in the 2015 season."

The Digiday Signal Awards, to be presented for the first time Sept. 24, honor tech platforms simplifying the marketing process for brands, agencies and publishers. In all, 85 finalists were selected from four main categories including ad tech, commerce tech, marketing tech and content/publishing. Rocket Fuel is nominated in the category for "Programmatic/Real-Time Bidding Platforms and Supply-Side Platforms."