Chief Revenue Officer, Hulman Motorsports
Jay Frye was named as chief revenue officer for Hulman Motorsports in November 2013. He leads the combined team of INDYCAR and Indianapolis Motor Speedway sponsorship sales, licensing and account services.
Frye led the transformation of the Red Bull Racing Team in NASCAR Sprint Cup into a contender that earned a berth for the 2009 Chase for the Championship his tenure as vice president and general manager from 2008-11. He managed nearly 200 employees at the Red Bull Racing Team.
He also spent 12 years at MB2 Motorsports, LLC, a NASCAR Sprint Cup team he helped build from the ground up into a multi-team operation from 1996-2007. The team started with one car and 10 employees, expanding into an organization of more than 200 under Frye's guidance. Frye played an instrumental role in the majority-interest sale of MB2 to Bobby Ginn in 2006 and initiated the merger between Ginn Racing and Dale Earnhardt, Inc. that was completed in 2007.
As the chief executive officer and general manager at MB2, Frye negotiated what was an industry first - a sponsorship/ownership package with The Valvoline Company. Additional sponsors Frye helped bring to MB2 included Mars, U.S. Army and Waste Management.
Frye's extensive sales and marketing experience began with a variety of roles with Anheuser-Busch, including district sales manager.
Frye, 48, a native of Rock Island, Ill., graduated with a marketing/education degree from the University of Missouri, where he played tight end and offensive tackle for four years for the Tigers' football team. He and wife, Danielle, have two daughters.